B-Reel Signs Director Eivind Holmboe

Eivind Holmboe has joined B-Reel’s roster as a commercials directors.

A Cannes Lions award-winning director, Norwegian-born Holmboe joins B-Reel from @Radical.Media to be exclusively represented in both the US and UK markets.

A World Cup Freestyle skier, Holmboe began his career as a creative at Deutsch LA and David and Goliath after graduating from The Art Institute, San Francisco where he won his first Clio and Andy awards while still studying. He then went to Leo Burnett’s Spanish offices where he created work for clients such as Burger King, McDonalds, VISA, and KIA and received further accolades at Cannes Lions, Eurobest and New York Advertising Festival.

With ten years’ directorial experience, working in just about every world market, Eivind Holmboe films can be spectacular epics, or intimate documentaries, but he always looks for the soul of the film.  A creative at heart, he believes the concept is everything and he has been featured by Boards Magazine as a director to watch, and been profiled in Shots Magazine.

Splitting his free time between the slopes of Chamonix and his home in Ibiza where he lives the rest of the year with his fiancé and two children, Holmboe is also currently in development on his first self-written feature film project while continuing his love for directing commercials.

Eivind Holmboe said: “I can’t think of a better match for me in the marketplace than B-Reel. I hate to use the word ‘fresh’, but that’s what they are – Fresh! I’ve worked on some fabulous UK projects recently and I’m super excited at the prospect of doing more. I’m seeing a definite change in the commercial format – especially in the UK and for me there’s nobody who understands the shifts in the industry better than B-Reel. They are definitely “my kinda people” and I’m positive we will move mountains together, or at least a few really big stones.”

Trine Pillay, managing director and executive producer and B-Reel London said: “Eivind’s a fantastic addition to B-Reel’s directorial roster and his recent output such as his Bisto work for McCann London show his strong eye for observational storytelling which really resonates with us. Although his reel is tailored to that style, his greater body of work shows that he has many more strings to his bow and we’re thrilled to have him on board.”