Awkward Conversations Are Saved by Helmets in BMW Motorrad Spots

In its latest campaign, BMW Motorrad showcases their latest in helmet to helmet communication with a new series of spots for the Mexican market.

Publicis Mexico created the film campaign in which they tackled a very common insight for those who get on a motorcycle and do not have a helmet with the technology: they cannot talk.

The spots address unusual conversations in places where it is impossible to talk, with some pretty risque and downright awkward subjects. The spots were directed by Madrefoca's Santiago Chaumont and Catatonia's Álvaro Hernández.