Awestruck Customers Miss the Obvious with BJ's Wholesale Clubs Absurdly Simple Savings

After a summer of burdensome inflation, and with Back to School in full swing, BJ’s Wholesale Club wants to remind customers they can save up to 25% off and get savings on gas, while also bringing some much needed levity to the conversation. So, they've made a light hearted ad campaign promising 'Absurdly Simple Savings' at a time when, more than ever, every dollar counts.

The series of TV spots features characters who are so awestruck by the savings at BJ’s, they are oblivious to whatever distressing situation is happening right in front of them:

The integrated campaign will air on connected TV and includes two 30-second radio spots, out-of-home, digital and social ads.