Award-Winning Directing Duo The Berry Boys Join Ampersand

Ampersand has signed directing duo The Berry Boys for representation in the US and Japan for branded content, commercials, and music videos.

The award-winning directing duo, comprised of filmmakers Ryan Burnham and Luke Robson, mix their energetic, unique style with vibrant pop culture, visual effects and CGI. Growing up together as kids, the duo were drawn towards filmmaking through their love of action and comedy. Over the years, they’ve built a distinct and exciting directing style that pushes creativity through filmmaking technology, live action, CG, animation and visual effects - all of which support the duo’s action-packed, stand-out ideas.

Their passion for filmmaking and emerging post-production technologies, combined with their knowledge of the creative industry, led to the birth of their creative production company The Berry - a post-first studio, which specialises in animation and VFX. 

The Berry Boys have worked with a number of established brands and agencies including Disney, Adidas, RedBull, Sainsbury’s, Niantic and Dell, as well as global celebrities like Ice Cube, Snoop Dog and Brazilian footballing legend, Ronaldo. On top of the narrative directing, The Berry Boys have recently ventured into the Metaverse through immersive projects and NFT creations, which allows the boys and their team at The Berry to push creatives well into the future.

The duo’s agile approach to filmmaking and their passion for directing and content creation has also exposed them to the festival circuit and in recent years, they have been shortlisted and won a slew of awards including a 2022 Shiny Award, a Vimeo Staff Pick, and New Creators Showcase (Saatchi and Saatchi). They have also been shortlisted at the YDA 2022.

Phillip Detchmendy, managing director at Ampersand, comments, “We met in Cannes this year and all just connected instantly. It’s all about the work and The Berry Boys' is so fresh - it’s comedic and combines live action with VFX, animation and filmmaking technologies. Their reel is one of those that you just need to share. And the fact that The Berry (their 15 person post first studio) is there to finish their work just adds another layer to what we can offer agencies and clients.”

The Berry Boys, directors, adds, “We’re super proud and excited to be working with the team at Ampersand. Their deep production knowledge and connections in the US and Japanese markets are going to massively support our unique filmmaking styles. The moment we met Phillip on the LBB beach in Cannes, we knew straight away that we were on for a winner. We can’t wait to get started!”