AWARD Presents Robbie Brammall: The Asymmetric Upside of Risk

AWARD’s inaugural Twilight Talks & Drinks event, hosted as part of This Way Up: Melbourne’s Advertising Festival of Creativity next Wednesday 2nd March, will premiere with keynote speaker Robbie Brammall – director of marketing and communications at Mona, Tasmania’s Museum of Old and New Art.

In his role at the iconic Hobart attraction, Robbie is responsible for making money and mischief for over forty creatively driven brands – from Mona’s many festivals including Mona Foma, to its brewery, two wineries, a fleet of camouflaged ferries, and an analogue recording studio featuring the original mixing desk from Abbey Road. 

At Twilight Talks, he’ll touch on the unexpected lessons he’s learned about business and marketing since switching from advertising to go client side - helping shape David Walsh’s artful sex and death museum, and will draw back the curtains to reveal the role risk-taking plays in Mona's creative success as part of his keynote “My boss f**cking hates advertising and now I make dildos for a living’.

“Having Robbie front This Way Up’s first ever Twilight Talks event in Melbourne is going to be entertaining if the subject line is anything to go by. I’ve been trying to line him up to divulge Mona’s creative secrets for 18 months now so I'm really glad to get this one up and running,” said AWARD Chair Cam Blackley.

“Attendees will hear Robbie delve into risk-taking from a creative sense and how small risks are paying off for one of the country’s most popular creative institutions. It’s an unmissable event for creatives and executives from across the industry,” he said.

Prior to joining Mona, Robbie was an ad guy who spent 17 years 'faking his way around adland' for the likes of Saatchi & Saatchi, Clems, Y&R and DDB. At his job interview for the Mona role, founder David Walsh told him: "Hiring you will probably be the biggest mistake I ever make." This from a man that has brought more than $2 million in fake art.

Event details: AWARD Twilight Talks featuring Robbie Brammall

The Asymmetric Upside of Risk (or ‘My Boss F**cking Hates Advertising and Now I Make Dildos for a Living’)

Wednesday 2nd March 2022

6.00pm for a 6:30pm start

Greenfields, Albert Park, Melbourne

Tickets $75 incl GST for ACA members, $110 incl GST for non-members

Purchase your tickets here