A&W Teams up with Ruffles for Crunchy Twist on Burgers Across Canada

Name a more iconic duo! For a limited time, A&W and Ruffles are teaming up to bring you the Ruffles Crunch Teen Burger. The A&W Classic Teen Burger and new Ruffles Cheddar & Sour Cream potato chips are stacked into a craveable creation that delivers on crunch with every bite. This deliciously crunchy collaboration is also available in its equally tasty sidekick, the Ruffles Crunch Buddy Burger®, available for $4.99.

The Chip & Dip Inspiration

“My aim was to add a unique layer of texture to our Teen Burger,” said Karan Suri, director of menu development at A&W Canada. “Ruffles was the perfect choice for a crunchy and delicious addition. The famous ridges of Ruffles chips provide a real crunch and structure to the iconic Teen® recipe. Out of all the flavours, the cheesy notes of Ruffles Cheddar & Sour Cream paired perfectly with our Teen Burger. To complete the experience, I had to create the perfect dip for the chip, and drew inspiration from Ruffles ridged dippable chips to create the delectable creamy garlic and jalapeño aioli for our Ruffles Crunch Teen Burger.”

The Ruffles Crunch Teen Burger: A perfectly seasoned grass-fed beef patty topped with a generous stack of Ruffles Cheddar & Sour Cream chips, lettuce, yellow onions, tomato, bacon, real cheddar cheese, creamy garlic and jalapeño aioli, served on a freshly toasted sesame seed bun.

The Ruffles Crunch Buddy Burger: A perfectly seasoned 1.6 oz grass-fed beef patty topped with a generous stack of Ruffles Cheddar & Sour Cream chips, lettuce, tomato, real cheddar cheese, creamy garlic and jalapeño aioli, served on a freshly toasted bun.

A Delectable Collab : A&W x Ruffles 

“Having been on the A&W menu since 1961, the Teen Burger is a true Canadian classic that generations of Canadians grew up enjoying,” said Susan Senecal, CEO and president of A&W Canada. “We thought collaborating with Ruffles, a brand that is equally loved by Canadians, was the perfect way to bring a modern twist to our classic Teen Burger.”

“Ruffles and A&W are two of Canada’s most beloved brands, so we’re thrilled to join forces and bring our fans something truly special,” said Jess Spaulding, chief marketing officer, Frito Lay Canada. “At Ruffles, our famous ridges are all about delivering bold flavour and an unmistakable crunch, and there’s no better pairing for our new Ruffles Cheddar & Sour Cream chips than the iconic A&W Teen Burger. This is a taste experience that only Ruffles and A&W could create—one we hope our fans will savour with every bite." 

Visit your neighbourhood A&W today to try this cheesy and crunchy creation as it’s available only for a limited time.