Aussie Nickname Culture is Brough to Live with Snapchat
Snapchat has released new research uncovering our national obsession with nicknames and launched two new fun Lenses in celebration of our unique Aussie nickname culture.
Snapchat, which helps capture the spontaneity and fun of real life conversations with close friends and family, is a place where Aussie nicknames can truly come to life. Some of the top findings from Snapchat’s new nickname research include:
The top nicknames in the country include:
- Baby
- Honey
- Babe
- Cutie
- Digger
82% of Aussies believe nicknames are a unique part of being Australian.
43% of Aussies say that others tend to know them by their nickname over their real name.
Nearly 1 in 10 Aussies are sporting a rude nickname.
50% of Aussies go by a nickname around their family, and 60% around their friends.
Some more surprising nicknames which found their way into our most popular include Sausage, Bear, Wigglebum, Sweetie, and Shorty, showing that terms of endearment are truly unique.
In celebration of the nicknames given to us by our nearest and dearest, Snapchat has launched new Augmented Reality (AR) Lenses to immortalise them. As well as these Lenses bringing to life some of the most popular affectionate nicknames across the country, Aussies can also customise a Snapchat Lens with their very own unique nickname. From the weird and wacky to the oddball, romantic and downright hilarious, the new custom nickname AR experience has been purpose built by Snapchat to bring users closer to their inner circle and enable the fun and joy of sharing nicknames.
Tony Keusgen, managing director of Snap Inc. Australia and New Zealand, said: “Snapchat is all about having fun and connecting with your friends and family, and so often it's those closest to us who coin our nicknames. We wanted to take a playful look at the way Australians use nicknames and those that are most ubiquitous to all Aussies, as well as create a fun way to share even more of the real you with your favourite people on Snapchat.”
The Snapchat nickname Lenses will be available on Snapchat in Australia from 21 June 2023. Click the following links or in the Snapchat app, search for “AU’s Top Nicknames” and “My Nickname AU” to find the Lenses.
