AUNZ Work of the Week: Telstra and +61

Telstra and +61 partnered with director Dan Tobin Smith and art director Rachel Thomas to create a campaign showcasing ‘beautiful internet’ with 20,000 colourful dominos.

The campaign features intricate domino runs designed by a team of experts, symbolising flawless connectivity. Built on a bespoke theatrical set, the dominos visually represent Telstra’s promise of uninterrupted performance.

By transforming a technical concept into a striking visual metaphor, Telstra highlights the beauty of simplicity in a crowded market.

Telstra CMO Brent Smart said the distinctive campaign is designed to “capture the imaginations of Aussies and stand-out.” It’s certainly captured our imaginations.