AUNZ Work of the Week: Kia and Innocean

Innocean's new campaign for Kia imagines Aussie suburbia infested with zombies to launch the brand's EV range, as revealed by LBB. It promotes the car's features - like Smart Park Assist, Kia Voice Command, and a cool box - in a novel way, positioning them as 'zombie-proof' to ensure the car owners' survival during the apocalypse.

It's notoriously difficult to innovate in the auto category, and the zombie category for that matter. Director Francois Rousselet - who's recently directed films for Canal+ and A$AP Rocky, plus the John Lewis Christmas spot - wanted to give the film a "summertime vibe, which felt really fresh for the zombie genre," Innocean's CDs told LBB.

Super watchable - every time I've watched, I've noticed something new - and interesting for the category. The first big car ad of 2025 is fun.