AUNZ Work of the Week: Coopers, Special, and Glue Society

Special and The Glue Society created hundreds of original artworks to celebrate the 160+ year heritage of Coopers and its positioning as ‘Forever Original.’ 

The "certified original 1 of 1" artworks were crafted by fans of the brand and are being displayed on socials, OOH, and cinema. 

Each artwork uses the brand as a stepping stone for the final product, from tattoos, hair art, crochet, painting, and led-lights to herding sheep in the shape of a pint. No two artworks are the same. Even the music was made using Coopers stubbies. 

The scale and craft is to be commended - what a brilliant way to engage a brand’s fans, and honour that brand’s legacy.

“Originality means many things to many people, but one thing is for sure, it’s a virtue that the world needs now more than ever,” said Ryan Fitzgerald, executive creative director at Special.