AUNZ Work of the Week: ABC iView and Howatson+Company

Expanding on the success of the ‘Always Free, Always Entertaining’ platform, ABC iView and Howatson+Company have parodied some of Australia’s most beloved TV genres. 

Directed by FINCH’s Freddy Mandy, the two TVCs subvert audience expectations and explore ABC iView’s offering in a uniquely hilarious format. After all, if monsters and reality TV stars are facing a cost of living crisis, it really must be universal. 

The TVCs not only poke fun at modern life, but also at the brand itself, lending the public broadcaster a sense of humour and cheekiness. The OOH continues the tongue in cheek approach. 

There is an understated and uniquely Australian “here if you need” mentality to both the TVCs and OOH. Well done to the broadcaster and Howatson+Co for doing something bold and different.