Audi Becomes Sky Sports’ Official Innovation Partner

Today, Audi, a leader in premium electric vehicles, announces that the brand has partnered with Sky Sports to become its first ever innovation partner.

The partnership, planned and brokered between Omnicom Media Group’s PHD and Sky Media, aligns two like-minded partners who strive to be at the forefront of progression, through technology.

As part of this media-first relationship, Audi will sponsor the Power Meter, a Sky Sports ‘hero’ innovation, that will be featured in the second season of The Hundred - cricket’s pioneering, high octane, 100 ball format.

Other key elements include the creation of a bespoke TV creative celebrating the alignment of Audi, Sky Sports, and Innovation and co-branded social content that will run through the remainder of 2022.

Tony Moore, head of marketing, Audi UK, said “I am extremely excited about our new partnership with Sky Sports, the home of sport. Live sport is at the forefront of constant innovation which closely aligns with Audi’s drive to redefine the future of premium mobility, through progressive technology.” 

Steve Smith, executive director, Content at Sky Sports, said “We pride ourselves in innovating on screen to create experiences that our customers love. This is the first partnership of its kind for us, and we couldn’t ask for a better brand to collaborate with.”

Tom Rovery, partnerships account director at PHD, said “For a unique brand like Audi we wanted to put together a unique partnership. This deal with Sky Sports is just that – bringing together two brands which have technology and innovation at their core.”

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