Aubrey Plaza Wants You to Know What Real Milk Is

Founded by actress Aubrey Plaza, MilkPEP introduces Wood Milk - 100% all-natural, milked wood. Here at Wood Milk, the team understand that consumers are looking for great tasting, high quality products to incorporate into their lifestyles - and we are excited to bring the freshness of wood from the ground to your glass.

Inspired by the idea that these days you can make milk out of anything - Aubrey looked at a tree and thought - could I drink this? And thus, Wood Milk was born. Wood Milk’s fresh, new campaign is designed to inspire the next generation of milk drinkers and wood-based enthusiasts with a beverage that is made from trees but tastes nothing like milk and has none of the nutritional benefits.

The integrated campaign for Got Milk?, led end-to-end by GALE, will feature broadcast, social, immersive OOH and merch that'll be available for purchase. 

Created in the Wood Milk Orchards right here in the US, Wood Milk is made from the freshest flavours of maple, cherry,  mahogany and hickory - all grown in bio-diverse, eco-friendly, artisanal, free-range wood forests. Using a state of the art “Wood Milking” process, Wood Milk is created fresh from a unique blend of trunks, roots and branches - right from the ground.

“Wood Milk is a fun and comedic way to highlight the power of real dairy milk,” says Yin Woon Rani, MilkPEP CEO. “With zero nutritional value, our fictitious Wood Milk brand is designed to encourage consumers to educate themselves on their beverage options and the differences in the nutritional profiles within. As the FDA recently ruled, not all milk is equal when it comes to nutrition - so while you may be able to make milk out of anything, it is important to understand when it comes to being a nutritional powerhouse, only dairy milk is real milk.”

“Here at Wood Milk Orchards, we’re certain that our artisanal Wood Milk will be the only milk you’ll want to drink for the rest of your life,” says Wood Milk founder and actress Aubrey Plaza. “Why? Because I said so.”

"People are making milk out of anything these days, but there's only one real milk. To make the point in an entertaining way, we came up with our own absurd and fictional alt-Milk brand," says GALE chief brand and experience officer Winston Binch. "Every new health and wellness start-up needs a famous founder these days. For us, Aubrey Plaza was the only option. Her deadpan delivery and amazing comedic range were exactly what we were looking for. Thankfully, she loved the concept, and in partnership with her, and Saturday Night Live alums Hannah Levy and Neil Casey, we brought the concept to life in a matter of weeks.”

Repping a wood-based 'stache on screen, across social media and across US billboards, Aubrey is excited to share how delicious and fun a wood-based lifestyle can be.