AT&T's New Campaign Aims to Give You 'More For Your Thing'

This week, AT&T takes the wraps off new advertising which brings to life how AT&T’s superior set of products and services enables greater value and better customer experiences.

The platform is called “More For Your Thing.”  Whether it be great deals on the latest mobile devices, access to great entertainment through DirecTV or greater internet speeds so you can download your favourite content…AT&T is giving its customers more.

Insights reveal that people don’t just want more stuff, they want more of what matters.  They give time to brands and services which short-cut efforts, open their eyes to new possibilities, make them feel special, and make every moment more meaningful.  So AT&T’s new national consumer campaign focuses on the individuality of its customers’ passions.  

The campaign launches with a :60 anthem spot which demonstrates the many different ways people express their thing.  It will then be supported by a wide range of product specific ads that focus on all the ways AT&T delivers what matters to your thing – from unlimited plans for binge watching, to high speed internet service to help you connect and share with friends, to smart WiFi with no dead zones…and more.

Work will run both online and off.  And each of the ads has been customized to appeal to various consumer targets…right down to the very choice of music accompanying each message.The campaign was developed by BBDO, Organic and Hearts & Science, in partnership with AT&T.