ATG Takes You Back to the ‘90s to Revisit Iconic Lifestyle Ads

Åkestam Holst has launched its latest campaign for ATG's Harry Boy shaving razors.

With the concept 'Everybody can win, YOU can win' first launched in 2018 the overall goal has been to establish the name Harry as a synonym for winning big. If you, for example notice someone with a spectacular new car, an expensive ring, or shiny new teeth it MUST be because of Harry. 

This latest ad takes you back to the '90s era of typical lifestyle ads and 'perfect' people. But this time it´s not as perfect as you may imagine.

The film was directed by TRAKTOR and produced by Swedish production company Giants and Toys.