ASTP Launches Programmatic Media Buying Arm
Independent social and digital agency ASTP is full steam ahead for 2016, strengthening the current leadership team with key new hires alongside the launch of a programmatic media buying arm.
The announcement of the new programmatic media planning and buying department comes just 18 months since the agency launched, and will be available to all new and existing clients in the new year. The department will add pin-point accuracy media buying to the stand out creative campaigns being produced by the existing creative and digital departments, and promises clients expedited growth with minimal budget wastage.
Boosting the agency’s offering further is the addition of Sam Eddy to the leadership team. Previously Account Director at The Marketing Store responsible for the UK retail strategy for heavyweight client McDonald’s, Sam has joined the agency as Strategic Account Director to head up agency operations and develop ASTP’s unique approach to digital and social media strategy.
Alex Packham, founder of ASTP said: “It’s an exciting time for ASTP. We’ve seen phenomenal growth this year and it’s clear there are companies screaming out for our innovative approach towards digital marketing. Having gone from a team of 2 to 12 since launch is incredible, and the addition of Sam and the programmatic media team means we’re full steam ahead for 2016.”
Sam Eddy, Strategic Account Director said: “I’m delighted to be joining ASTP right at the start of what promises to be a year of incredible agency growth. It’s a unique opportunity to come on board at this early stage, and I’m excited to get stuck in.”