As part of its strategy to adopt a Havas
Village model, Havas has announced the promotion
of Asiya Bakht to the group’s Director of Marketing & Communications for
Asia Pacific.
Havas Village is a client centric organisation that
brings all disciplines and teams in the agency – creative, media and digital - under one roof, and
is the foundation of group’s collaborative culture. The Village model aims to
simplify the agency’s offering for clients by aligning
resources, production, analytics and
insights across divisions, thus driving greater efficiency and effectiveness.
The move follows the
consolidation of marketing communications function in other key markets in Asia
Pacific such as Australia, China, India and the Philippines.
In her newly defined role, Asiya will be
responsible for driving marketing and communications for all creative, media
and specialist brands of Havas Asia, which include the flagship brands Havas
Worldwide and Havas Media.
As Director of Marketing & Communications
for Havas Asia Pacific Asiya
will drive visibility and awareness of Havas in the
region and
report to
Southeast Asia CEO Levent Guenes. She has served the network since 2010 and was, until recently, responsible for all
marketing and communication duties at Havas Media APAC - the media arm of Havas.
“ We are delighted to welcome Asiya. Her impressive performance at Havas Media and understanding of the group’s culture played an important role in her selection as a communications lead, ” says Juan Rocamora, Chairman of Havas Creative Group Asia Pacific.
“When we were looking for someone to lead
marketing for Havas as a group we couldn’t think of a better person than Asiya,” adds Vishnu Mohan, CEO of Havas
Media Group Asia Pacific. “She
is not only committed to Havas’ vision of meaningful communications and
collaboration, but also shares excellent relationships with stake holders within
the group.”
“Asiya’s promotion is a testament to our
collaborative ‘together’ culture, which allows us to
leverage skills and talent available across the network, “ said Levent Guenes, Chief
Executive Officer of the Havas Creative Group Southeast Asia. “We are very excited to have
her on board and look forward to working with her to further raise Havas’
profile in the region.”
Prior to joining Havas, Asiya has spent 12
years as a journalist starting her career as a broadcast journalist with ANI-
Reuters India and working with trade publications including Television Asia and
Campaign Asia.