ASICS & Infinity Squared Ask Wallabies Fans: 'How Much Do You Want it?'
To celebrate the launch of the new look Wallabies Jersey and drive local rugby centric relevance of the global brand proposition "WANT IT MORE" - ASICS has launched integrated campaign to act as a call-to-arms - encouraging all Wallabies fans to “Pull On The Gold” this international rugby test season.
Front and centre of the campaign is an emotive film that acts as a call to arms to Wallabies fans begging the question - how much do they want the Wallabies to win and is it more than the players want it themselves? The spot features various shots of fans on their way to a big game and the players including Israel Folau, Kurtley Beale and Stephen Moore, putting in the effort and making personal sacrifices in order to don the gold jersey.
The campaign is being rolled out across TV, Digital, Social, Print and In-store.
Wallabies player Israel Folau said in a statement that this theme is “perfect for our squad” as it embodies the team spirit central to the sport: “We know that as a playing group, the harder we work both as individuals and as a team the more we can achieve.”
Strategy Director: Tom Phillips
Project Manager: Andrew Wolfe
Art Director : Tylah Pratt
Director: Melvin J Montalban
DOP: Aaron McLisky
Executive Producer: Dave Jansen
Producer: Annie Schutt
Production Assistant: Amy Jarman
Production Company: Infinity Squared
Production Manager: Morgan Taylor
Category: Clothing/fashion , Sports