Ashley HomeStore Appoints Code and Theory's Kettle

After competitive review, home furnishings retailer Ashley HomeStore appointed Kettle to be their lead creative agency, and will now leverage its extensive creative capabilities, digital expertise, and understanding of the company's business and audience to modernise the brand's approach to connecting with current audiences and to reach a new, younger demographic.

The decision came about as Ashley HomeStore is embarking on a new, full-scale evolution of its brand. In Q4 2021, Kettle will launch a 360º integrated campaign across multiple channels, set to connect the entire Ashley HomeStore experience across all of the brand's touchpoints.

Kelly Davis, Sr. director of marketing strategy, Ashley HomeStore: "Kettle is the perfect partner to help us solidify Ashley HomeStore’s leadership in the furniture space. They really understand what our brand stands for and will help us identify new and exciting opportunities that propel us forward.

Scott Leighton, director of growth, Kettle: "We’re honored to help a category leader like Ashley HomeStore evolve its brand through a new strategic and creative vision. Their customer service and product is unmatched, and we’re looking forward to telling their story across every facet of their ecosystem, from their hundreds of North America stores to training their associates to their digital and social channels."