Arts & Sciences' Luke Monaghan Inspires Generosity in Crown Royal Canadian Whiskey Campaign

Crown Royal Canadian Whisky has unveiled a new campaign titled ‘Live Generously and Life Will Treat You Royally’, created to inspire generosity in all of its many forms.

Arts & Sciences director Luke Monaghan directed 4 spots in the campaign:

Greet Generously

Listen Generously

Welcome Generously

Tailgate Generously 

These 4 spots feature slices of life created using real people and brought to life in an observational tone as we watch the narrative play out all happens. The spots are a celebration of the moments that make our lives special, especially when there’s a little Crown Royal on the side.