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Art Exhibit at Toronto Airport Shows How ‘Ambition Takes Flight’ for CIBC Bank

18/04/2023
Advertising Agency
Toronto, Canada
179
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FUSE Create launches the Ambition Takes Flight exhibition to tell stories about the endless potential of travel and ambition at Pearson Airport

CIBC has announced the launch of 'Ambition Takes Flight', an art exhibition celebrating ambition and the endless potential of travel and ambition. The exhibition reflects the unique reasons that brings individuals to the airport and is brought to life at Toronto Pearson’s baggage carousel through the works of Canadian artists. This is a collaborative effort between CIBC and FUSE Create, a creative agency based in Toronto. 


Through the 'Ambition Takes Flight' exhibition, CIBC is not only providing talented and diverse artists with a platform to showcase their work, but is a catalyst in realizing their ambitions. Some of these artists include Jason Zante, Robyn Lightwalker, and Andrew Wang – all of whom developed work that aims to immerse travellers in new ideas, and culture as soon as they touchdown.

“Travel is a top ambition for our clients and Canadians right now – whether it’s transformative and inspiring or just a chance to escape the day-to-day, and we wanted to capture that wide-ranging spirit through the eyes of some of Canada's most talented emerging artists,” says Esther Benzie, vice-president, brand and advertising at CIBC. "We're thrilled to work with FUSE Create to bring this exhibition to life and provide a platform for these Canadian artists to share their ambitions with the world."


The exhibition features work in a variety of artistic mediums, including painting, sculpture, and mixed media. Each piece is designed to transport viewers to a different world, encouraging them to explore the endless possibilities that travel and ambition can offer and to view the world from different perspectives.

“We believe that art has the power to inspire and connect people, and we're thrilled to have been able to work with some of Canada's most talented emerging artists to create an experience that reflects the transformative power of travel,” says Steve Miller, SVP and ECD at FUSE Create.

The 'Ambition Takes Flight' exhibition is officially on display at Pearson Airport today (April 17) and is open to all arriving passengers in the T1 International Baggage Hall. 

Credits
Work from FUSE Create
Money Spot
Confederation Centre of the Arts
14/03/2024
7
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100 Frame Footlong Story
Schneiders
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