Arnold Worldwide Wins Pur Account

Kaz, a wholly-owned subsidiary of Helen of Troy Limited (HELE), and marketer of PUR Water filters announced that Arnold Worldwide has been selected as the Company’s agency of record for full service advertising responsibilities for the PUR brand—communications strategy, creative development, and digital marketing strategies.

 

 

PUR began a national search for an advertising agency partner in September 2013. The Company narrowed the selection to four finalists, from which the agency of record was chosen. Arnold was chosen based on its understanding of the PUR business, creative excellence and ability to contribute to PUR’s growth in the growing water filtration category.

 

 

“We selected Arnold for its breadth of experience, its unique combination of analytical strength and strong creative capability. This will help us meet consumer needs and our business objectives” said Christophe Coudray, Chief Marketing Officer of Kaz. “Identifying a strong agency partner is extremely important to our leadership team and our business. We’re very excited to begin working with Arnold, and look forward to the partnership.”

 

 

“We are thrilled to partner with PUR to propel leadership of their brand with great creative and integrated marketing in a highly competitive category,” said Pam Hamlin, Global President, Arnold Worldwide. “We have a deep bench of talent that truly understands how to turn a great creative idea into business results for our clients, and we’re ready to get started.”

 

 

The search was managed by Roth Observatory.

 

Helen of Troy acquired the PUR brand from The Procter & Gamble Company in December, 2011.