Arla Heads Back to Nature to Capture Touching Human Moments

Soup Film releases a new film for Arla directed by Pascal Thieret - full of naturalness and freshness. 

Modern values such as sustainability, naturalness and freshness are playing an increasingly important role in relation to nutrition. The Danish-Swedish company Arla also wants to make these principles visible in its products. With the new campaign 'Naturally', together with Soup. Filmproduktion Berlin and directed by Pascal Thieret, a future-oriented, appealing film has been created. 

Pascal Thieret, who is known for his emotive and poetic work, succeeds with unique, colourful images in combination with both human and animal moments, to establish nature and sustainability as the campaign's core values. 

At the same time, the film also brings to life a sense of lightness. It's about coming together and having fun. Even if the first cereal in the new apartment is still eaten provisionally on the floor or some milk is spilled - the focus is on having a good time together.