Aries Partners with White Claw for Limited Capsule Collection Celebrating Surf and Skate Culture
Aries partners with White Claw to create a capsule collection lensed by French photographer David Ledoux. The campaign and collection captures the surf scene and skate-culture of Biarritz; an infamous seaside town on France’s southwestern Basque coast.
The 4-SKU capsule collection includes a unisex crew neck sweatshirt and sweat short made from brushed-back jersey fleece with renowned Aries tie-dye detailing in shibori-style rings and classic black and white short and long sleeve tees in cotton jersey with further tie-dye accents.
Black and white photography featured on the Aries x White Claw collection references that of ‘Gnarly’, a project realised by David Ledoux and Phoebe Arnold, shot in Biarritz with local skaters and surfers. The photographs will be exhibited in the Aries Soho Store from May 25th-June 5th 2023 and will be open to the public.
David began as a photojournalist, meeting people and learning how to capture them in a state of invisibility, which afforded him an eye that helped him transition into fashion photography, attracting the likes of iconoclastic publications like Dazed and Confused, Vice and Intersection Magazine. Today he lives in the southwest of France, working as an independent photographer and visual artist, continuing to experiment with new forms of photography. Creating staggering images in a computer-free environment through long exposure, David works with an argentic camera, stencils and coloured gelantines, capturing light movement illuminated by torches, neons and fire.
An innovator and disruptor in the Hard Seltzer category since launch in 2016, White Claw defined a new lifestyle drinking experience. The brand has grown relevance with fan bases through organic social currency and cultural partnerships including SXSW, Printworks, Sundance Film Festival and All Points East, as well as appearing in the riders of major music artists and organically on screen in hit shows like HBO's Euphoria. The collaboration with Aries builds on this culture-first approach, growing a legacy of the brand’s footprint in surf including various projects featuring professional surfers Ivy Miller, Hunter Jones, Blair Conklin, Caio Vaz and eco-board shaper Ryan Harris.
Aries’ exclusive White Claw collaboration capsule launches Thursday May 25th 2023.
Prices range from £65.00 to £120.00 [GBP] and will be available to buy here and in-store at Aries flagship store, 31 Great Pulteney Street, London, W1F 9NN.
