senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Are You Getting #CamPains? Intermark Group and American Family Care Have You Covered

08/11/2016
Marketing & PR
Hot Springs, USA
55
Share
The new spot pokes fun at the tedium of this election cycle

Full-service marketing agency Intermark Group is launching a quick-hit spot TV and web campaign for health care client American Family Care (AFC) that pokes fun of the uber-annoying 2016 election cycle.

The 30-second spot will air on early and late news programming during all broadcast network affiliates in AFC markets and local cable channels CNN and Fox News on Tuesday, Nov. 8 (Election Day), and Wednesday, Nov. 9. Longer-form video will run on Facebook and Twitter. American Family Care (AFC) operates urgent care, walk-in care, accessible primary care, family care and occupational health services in over 160 local clinics in 26 states.

The ad is set up like a prescription drug ad, where a dramatic scenario is interrupted by a kindly doctor who describes a series of “medical” conditions referred to as Election-Related Injuries. These include Phone Elbow Tendonitis, Eye-roll Strain, Bitten Tongue, Canada Thoughts and Crazy Uncle Syndrome Hysterics. The prescription? “A trip to AFC for the best in urgent, non-emergency treatment.” 

American Family Care’s non-partisan campaign hashtag is #CamPains.

Agency / Creative
Production
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Sapka Communications
A Coming of Age Story
The Island School
31/10/2024
10
0
Delivery
Chicago Sports Network
08/10/2024
3
0
Three Teams, One Network
Chicago Sports Network
08/10/2024
5
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0