Apple Honours the Best of British Music in Evocative Spot

The British music industry has produced some of the biggest names in music. From Sir Paul McCartney to David Bowie to up and comers like CharliXCX and FKA Twigs, the history of the UK is deeply rooted in music and remains the one language that has the power to bring the country together. 

As the British music festival season kicks off, Apple is celebrating the country’s vibrant music scene with a film that honours music legends and their creative process. The film titled “Behind the Music. Behind the Mac” is the latest addition to Apple’s global “Behind the Mac” campaign which pays homage to Mac, the original Apple computing device for creators. Within the film, found footage of music superstars and budding artists are seen hard at work, striving to bring their music to life, to create something wonderful, behind their Mac.

Set to the powerful lyrics of “What We Do” by Swindle, Rider Shafique, D Double E, Daley and P Money, the film is a reminder about the importance of celebrating the process of creativity and how the Mac has backed these artists throughout their journeys. As music fans attend shows of their favorite artists during the British music festival season, “Behind the Music. Behind the Mac” is a reminder that the nation’s music driven creativity – both past and present – has the power to unite us.