Apple Gets Snap Happy By the Seaside with New iPhone 7 Plus Ad

The iPhone 7 Plus takes beautiful portraits. So beautiful that people will stop you in the street asking you to snap them. 

At least that’s the premise of Apple’s latest ad, in which a young woman visits her grandma in a Greek seaside town. While sharing coffee, the granddaughter takes a photo of her grandma. She likes the portrait so much that others in the coffee shop realise and ask for their own snap to be taken. Before long, the young woman is taking the photo of a local fisherman, barber, priest and more. 

The spot initially aired in the US during NFL football last weekend and Sunday’s Golden Globes.