App Developer Amplified Robot Builds Virtual Reality Art Gallery
Amplified Robot, London app developers specializing in VR & AR, in partnership with Three Wise Monkeys are the team behind the World’s first opening of an art show in interactive virtual reality.
Working with artist Gretchen Andrew, immersiv.ly and the leading commercial gallery, De Re Gallery in Los Angeles, Amplified Robot built in-house a computer generated recreation of the gallery and developed a VR app to work with Oculus Rift and smartphone headsets. The created concept allowed movement and navigation around the virtual gallery where exhibited work could be viewed alongside digital representations of further works. The experience was enriched through augmented content – artist commentary, video and photographs - that created a completely immersive and personal first hand artist journey and that of the paintings. A journey the viewer has complete control over.
This unique interactive event was held first in LA and then most recently, at the Hoxton Gallery in London where the CGI build and app allowed for the exhibition to be showcased anywhere in the World and for the De Re Gallery to be brought to life in London.
A website showcasing further detail of the project can be found here.
Carl Grinter: “The pixel as pigment project is something that Amplified Robot have been working on in the background of the commercial project we undertake in AR and VR. We love to scope out other ways to engage people in experiences they don’t expect, to give them more to take away and make the moment memorable. Being able to give attendees at the exhibition in Los Angeles and London a multi layered art world within a gallery to see and find out about the artist by virtually exploring was a blast. It really reinforced Gretchen’s work and people weren’t sure which world they preferred”
Digital De Re Gallery is a collaboration between the London-based American artist Gretchen Andrew and immersiv.ly, the app platform for news in virtual reality founded by Louis Jebb. The narration, all paintings and additional photographs and video are by Gretchen Andrew.
Advertiser: The De Re Gallery
Digital Production Company
App/Digital Production: Amplified Robot
App Production: Amplified Robot
Developer: Matt Leatherbarrow
Executive Producer: Steve Dann
Technical Lead: Matt Leatherbarrow
Agency Production: immersiv.ly
Producer: Louis Jebb