Anomaly Emotes for Dick's Sporting Goods

 Running can be extremely cathartic. Whether it’s to help overcome the effects of a debilitating disease like Cystic Fibrosis, support a cause, or just for the sheer joy of it – every runner has something they run for. Whatever that reason might be, the common thread that ties all runners together is that it’s a sport that is essential to how they live their lives.

 

 

DICK’S Sporting Goods is an advocate and partner for runners, athletes, and enthusiasts. As an homage to the power and significance of running, as well as the unique stories that result, DICK’S Sporting Goods, in partnership with Greenpoint Pictures and Anomaly, have created a content series featuring 13 online film vignettes focused on people’s powerfully inspirational stories, exploring what they ‘Run For’. Greenpoint Pictures worked step-by-step with Anomaly throughout the production and post process and utilized four directors from its talented roster to help create the films.

 

 

"Every runner has a reason why they run - the 'Run For' content series aimed to uncover some of these reasons and create authentic stories to inspire the running community. A strong, creative partnership with DICK’S Sporting Goods and Greenpoint Pictures allowed for some incredibly thoughtful work that we feel really celebrates the trials and triumphs of life and sport – and what it means to be a true runner.” Seth Jacobs, Creative Director, Anomaly.

 

 

“From researching the real people that brought so much heart to these films to editing together the final spots, it was an amazing experience to be a part of this campaign from start to finish,” says Jacob Lincoln, Partner/Executive Producer, Greenpoint Pictures. “We became emotionally invested in these people and their stories, and I think that comes through in the films.”

 

The stories have been debuting weekly since March 7th, viewable online at DSG.com/RUNFOR, and the final film in the series is being launched this week. The vignettes feature emotionally resonant stories told by runners including Steve Bell, Team Hoyt, Julia Chase, Tony Clark and Roger Wright. Their stories go a long way in showing just how truly transformative running can be.

DICK’s Sporting Goods                                     
“Run For” Master Credits
                                    
Creative Agency: Anomaly New York
Ex. Creative Director/Partner: Mike Byrne                                        
CD / Copywriter: Seth Jacobs                
Art Director: Matt Walton                
Copywriter: Johnny Dantonio    
EP / Head of Production: Andrew Loevenguth
Producer: Katie Nickles
Head of Account Management: Damien Reid
Account Supervisor: Whit Bowers
Account Director: Ji You

            
Production Company: Greenpoint Pictures            
Directors: 
"Steve Bell", "Vonita Murray", "O-Line" and "Megan Janota": Jacob Lincoln    
"Team Hoyt", "Tony Clark" and "Asmeret Berhe": The Hudson Dusters
"Julia Chase" and "Coby Jacobus": Nico Carbonaro
"Roger Wright": Phil Knowlton
                    
Executive Producer/Partner: Jacob Lincoln                
Executive Producer/Partner: Michael Kuhn                
Producer/Head of Production: Tatiana Rudzinski 
Producer: Willa Goldfeder

Director of Photography: Logan Roos

Editorial: Greenpoint Pictures            
Editors:
"Steve Bell", "Team Hoyt", "Roger Wright", "Tony Clark", "Asmeret Berhe", "O-Line": Logan Roos 
"Lisa and Sally" and "Vonita Murray": Joe Walker
"Julia Chase", "Megan Janota": Dave Etkin
"Coby Jacobus": Joe Accardi
Executive Producers: Jacob Lincoln, Michael Kuhn         
Producer: Leanne Hauser                
Post Supervisor: Tammy Han    

Sound Design: Josh Roos, Greenpoint Pictures            
        

Music: 
"Steve Bell": Track 1 - Music Provider: Music Dealers; Track: Zero Bedroom Apartment  “Float" 
Track 2 - Music Provider: Hidden Shoal Recordings; Track: Slow Dancing Society – “Be There"

"Lisa and Sally": Music Provider: Music Dealers; Tracks: Moonlit Sailor - "Fresh Snow"; TJ Hill - "Peace Tune"

"Asmeret Berhe": Music Provider: Music Dealers; Track: Andrew Oye - "Intelligent by Design Redux"

"Team Hoyt": Track 1 - Music Provider: Hidden Shoal Recordings; Track - Slow Dancing Society – “By Your Side” 
Track 2 - Music Provider: Music Dealers; Track – Alex Plowright "Time and Tide”

"Roger Wright": Track 1 - Ryan Sciano (original composition)
Track 2 - Music Provider: Music Dealers; Track: Joel Dean "Equilibrium"

"Julia Chase": JR Narrows (original composition)

"Tony Clark": Track 1 - Bass Couture (original composition) 
Track 2 - Music Provider: Hidden Shoal Recordings; Track – Ian Hazeldine “Endlessly”

"Coby Jacobus": Jeff Rosenstock (composer)

"Vonita Murray": Bass Couture (original composition)

"O-Line": Sony Canada - Artist: Classified song: That Ain't Classy

"Megan Janota": Loop/Darla Records - Artist: Rhian Sheehan song: "Thimble Full of Sorrow"