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Hires, Wins & Business
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Anomaly Appointed for Global Relaunch of BBC's Top Gear

Anomaly, 7 months ago

The global campaign will run out of Anomaly’s London office

Anomaly Appointed for Global Relaunch of BBC's Top Gear

Anomaly has been named lead agency for the new Top Gear, the popular BBC and BBC Worldwide TV show, following a competitive pitch.

As part of a new long-term partnership, Anomaly will create a global, integrated campaign to build excitement for the programme’s highly-anticipated and much-publicised relaunch this summer, when Top Gear returns to screens around the world with a new lineup including Chris Evans and Matt LeBlanc. 

Anomaly Chief Strategy Officer and Partner, Stuart Smith, says: "Anomaly exists to tackle big business challenges. Top Gear is one of the planet's most loved shows, and it has history, so helping relaunch it is a task we're relishing."

Director of Marketing and Audiences, BBC TV, Cary Wakefield says: "Anomaly impressed us with their smart, progressive thinking and their creative approach demonstrated how well they understand the personality of Top Gear."