Anne Booty Joins Hummingbird Music as Head of Sync

Hummingbird Music is excited to unveil Anne Booty as the company’s new Head of Sync. Anne joins Hummingbird from Audio Network, where she worked for three-and-a-half years on music synchronisation in UK television and film. As Head of Sync, Anne will be looking after existing artists and sourcing new talent for the catalogue as well as spearheading business development with a particular focus on film and TV.

Anne is also a published musician, and brings to the role an innate understanding of both sides of the industry.

On her appointment, Anne comments: “I’m thrilled to be joining Hummingbird Music and I’m really excited by what they are trying to do for musicians. Being able to work with a group of exciting new bands and artists and getting their music out to the world at large is a fantastic opportunity. I look forward to growing the company into something unique, bespoke and desirable for both artists and clients alike.”

Nick Payne, Founder of Hummingbird Music, adds: “Anne is the perfect person to come and head up Sync at Hummingbird Music. She has a wealth of experience in music synchronisation and is also an artist in her own right so has a unique understanding of the Hummingbird Music business model.

Anne has already swooped in her first signing for Hummingbird, securing Tom Wegg-Prosser’s work to the Hummingbird catalogue. One third of successful electro pop group We Have Band, Wegg-Prosser has already achieved a number of advert, TV, game and film syncs and plans to expand on this work with more diverse and atmospheric compositions, some of which can be found in the Hummingbird catalogue.

Hummingbird Music is set to disrupt the production and library music model with their non-exclusive search, sync and licensing service. 

Launched in June, Hummingbird Music is a way for advertisers, brands, and film and program makers to discover affordable music. The company has departed from the traditional music library model by offering non-exclusivity agreements to composers and artists, enabling them to retain control of the music they create. As a result, Hummingbird is able to attract quality content that cannot be found in existing music libraries, and offer it at an affordable price.