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Ann Summers ‘Christmas For Grown Ups’

06/12/2012
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Raunchy post-watershed TV ad

 

Ann Summers has launched a raunchy 'Christmas for Grown Ups' TV campaign that is being aired in one version after the 9pm watershed and another after 11pm.
 
The campaign was created in-house and includes an even more explicit uncut version of the ad, which is being hosted online because it has been deemed "too naughty" for TV. 
 
Creative is designed to capture a traditional festive scene with taking a "sexy" twist to remind viewers that Christmas is also for adults.
 
Credits
 
AGENCY: US 
Chief Creative Officer: 
Executive Creative Directors: Jo Tanner & Mark Howard
 
PRODUCTION COMPANY: NICE&POLITE
Directors: US
EP: Gail Mosley
DP: Stuart Graham
 
Editorial Co:  Family Editing
Editor: Thomas Grove Carter
 
Post House:  MPC
Colourist:  Aline Sinquin
Producer:  Alannah Currie
 
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Language:
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