Ann Summers Appoints Epiphany to Manage Search Marketing Strategy

Ann Summers has announced the appointment of Epiphany to manage all aspects of its search marketing strategy, following a competitive pitch process.

The new partnership will see the Leeds and London-based agency develop Ann Summers' online presence through targeted organic and paid search campaigns.

Epiphany will take a multi-channel approach to analyse the consumer journey. The agency hopes to continue to help Ann Summers fulfil customers' desires both online and offline, satisfying an already-loyal client base while also looking to penetrate new markets and excite new groups of followers though creative means.

Vanessa Gold, Managing Director of Ann Summers, said: "We're really excited about working with Epiphany. We’re looking forward to collaborating with an agency with a proven track record that shares our enthusiasm and commitment to innovation."

Rob Shaw, CEO of Epiphany, added: "Ann Summers is a brand that is known for pushing the boundaries and innovating.  We’re delighted to be working with a really fantastic, dynamic retail brand.

Epiphany has an award winning approach to technical optimisation and content. We have a proven track record in improving paid search performance for some of the UK’s biggest retail brands and we’re looking forward to making one of the UK’s favourite brands even more successful."

With the agreement, Epiphany, which was acquired by Jaywing in March 2014, will be responsible for running the retailer's search engine optimisation, pay-per-click and programmatic advertising strategies.