Animation Advice for Marketers

Animated videos are becoming increasingly popular among marketers to attract people and spread brand messages in the modern digital world. Animation is excellent at both entertaining and enlightening, from captivating instructional videos to compelling social content. This simple guide offers suggestions for maximising the potential of animations for engaging and successful marketing campaigns. 

Define your objectives: 

Defining your objectives stands as a crucial initial phase in every project. It involves determining the message you wish to communicate and identifying your target audience. Additionally, you should outline your goals for the animation. Having well-defined objectives serves as a guiding force throughout the entire production process, ensuring that your animation aligns with your intentions and purpose.

Know your budget: 

The cost of animation can vary depending on your requirements, whether it's cheaper or more expensive. Therefore, it is advisable to engage in consultation with creative professionals to ascertain what can be feasibly and realistically accomplished within a given budget range. This collaborative approach ensures that your animation project aligns with both your financial constraints and creative aspirations. 

Know the platforms: 

Consider where you intend your video animation to be viewed by your audience. Is your target platform social media, websites, or streaming platforms? Keep in mind the importance of optimising it for mobile devices, as a significant portion of viewers consumes content on smartphones and tablets. Ensuring your animation is mobile-friendly is crucial to effectively reach and engage your audience, regardless of the platform they choose for viewing. 

Plan ahead: 

The creation of animation projects often involves a substantial time investment. Collaborating closely with creative professionals is essential for establishing a realistic timeline that takes into account all phases of production. This comprehensive approach ensures that your project progresses efficiently and effectively, meeting your goals within the expected timeframes. 

Keep it aligned with the brand: 

While it's certainly encouraged to be creative, it's equally important to maintain a strong awareness of your brand's tone and identity when making choices about style, tone, and colours. This mindful approach serves to reinforce and enhance your brand's identity and recognition, ensuring that your creative endeavours align seamlessly with your brand's established character and values. 

Quality is important: 

It's important to ensure that all assets are in high resolution. The visual quality of your animation significantly impacts its overall effectiveness. High-resolution assets contribute to the overall impact and clarity of your animation, elevating the viewer's experience and enhancing the success of your project.

Less is more: 

Keep it brief and concise. Avoid overwhelming your viewers with unnecessary information and overly complex visuals, as it can lead to disinterest. Focus on delivering your primary message clearly and effectively to your audience. 

Call to action: 

Conclude your animation with a distinct and compelling call to action. Motivate your viewers to take the next step, whether it's visiting your website, subscribing to a newsletter, or making a purchase. This proactive approach helps maintain engagement with your brand and encourages desired actions from your audience. 

Legal matters: 

Prior to posting your animation, it's crucial to verify that all assets and elements, including characters, music, images, or video clips, are free from any copyright claims. Prioritising caution in this regard is wiser than facing potential legal issues later on. 

Analyse results: 

Once your animation is launched, it's essential to continuously monitor and analyse its performance. Employ various tools to track metrics such as views, engagements, and conversion rates. Leveraging this data allows you to assess the impact of your animation and pinpoint areas for enhancement in future.

With the insights and strategies presented in this guide, marketers are poised to unlock the full potential of animation in their campaigns. Embrace the world of animation, captivate your audience, and elevate your brand's impact in the ever-evolving digital landscape. Your journey to creating compelling and memorable marketing experiences begins here.