Produced by Strange Beast, director
Andy Martin has created an uplifting new animation called ‘Returning to School’ for the
charity Pediatric Brain Tumor Foundation with agency RPA. ‘Returning to School’
is part of a series of 20 films, with each spot addressing real fears young
people face during treatment. Andy’s animation introduces Imaginary Friends
Academy and student Shelly, a turtle who has just returned back to school
following cancer treatment in hospital. Using bright, neon colours and a series
of quirky creature-students, Shelly walks through the hallway and cafeteria
answering the questions of passing students. Able to recede into her brightly
armoured shell when the questions become too overwhelming, Shelly advises “just
take your time and answer when you’re ready”.
It’s Andy’s ability
to create unique, fun characters that makes this spot for Pediatric Brain Tumor
Foundation uplifting yet still sensitive. The characters were inspired by
drawings from real cancer survivors, from talking lockers to a two-headed
dragon as teacher Mrs Headley, crafting an intimate and personal narrative to
explore the difficulties facing young people during treatment.