AnalogFolk Scoops Lovie Awards for Stop at Nothing and TRAINED
The 9th annual Lovie winners have today been announced, with independent global digital creative agency AnalogFolk scooping gold in the podcast category for TRAINED, alongside a Bronze and a People’s choice award in the Entertainment & Sports category for Stop at Nothing. Recognising the unique and resonant nature of the European Internet community, the Lovie Awards honour the Best of the European Internet across websites, apps, mobile sites & podcasts, social, internet video and online advertising.
Stop at Nothing aims to change perceptions of young sportswomen and confront gender disparity in sport in Milan (Italy), where 55% of young women don’t do any sport at all and the sporting heroines who should be inspiring them are ignored and objectified. To get young women moving, leading Nike female athletes were paired with three TikTok influencers to create a series of dance challenges for popular social media platforms TikTok and Instagram. The campaign was TikTok’s first-ever branded takeover. To date it has amassed more than 100 million views and 540 thousand likes, with more than 46k user-generated routines posted in response to the dance challenges.
TRAINED is Nike’s first-ever podcast that provides trainers - and listeners - with access to cutting-edge conversations around the future of fitness. Hosted by Ryan Flaherty, senior director of Nike Performance and trainer to elite athletes like Serena Williams, each episode uncovers the information and inspiration needed to help individuals pursue their full potential. The podcast has featured famed guests such as Andy Puddicombe (co-founder Headspace) and Arianna Huffington (founder of The Huffington Post), among others.
Bill Brock, founding partner, AnalogFolk: “I’m thrilled that AnalogFolk’s work and creativity have been shown so much love from both the public and industry peers. Stop at Nothing and TRAINED are stellar examples of how brands and agencies can use digital to make the analog world better. It’s always pleasing to see campaigns that engage audiences and enact real-world change be rewarded. A huge congratulations to Nike and to all of the Folk involved.”
The Lovie Awards presents Gold, Silver and Bronze winners as chosen by members of the International Academy of Digital Arts and Sciences (IADAS).