AnalogFolk Australia Appointed Lead Creative and Social Partner for Alt Saints

Australian start-up Alt Saints has appointed AnalogFolk as its lead creative agency.

AnalogFolk’s remit includes brand strategy, content creation, social media and digital innovation. 

Alt Saints is an eco-friendly food, content and technology brand that launched in 2020. The business pledges 1% of revenue to actively support local and international grassroots environmental groups making a positive environmental difference through their work.

Alt Saints produces a range of premium granolas and utilises the product box real estate to draw attention to the plight of endangered species to inspire action and education. To support this goal, Alt Saints will also release its own digital collectible toys, in the form of non-fungible tokens (NFTs) into its own digital environment, MetaSafari. Each NFT will feature one of 400 rare endangered species from around the world, chosen from the significant library of Alt Saints’ beautifully designed content.

AnalogFolk has taken equity in the business and joins more than 200 investors including French celebrity chef Manu Fiedel.

Charbel Zeaiter, founder, Alt Saints said: “The choice to work with AnalogFolk was for three key reasons. First, a genuine team of digital natives with heart, passion and creativity. Next is evidence - they’ve created incredible award-winning global work. Lastly, they have a global perspective, as evidenced by their locations around the globe.”

Added Matt Robinson, managing director and partner, AnalogFolk: “As an agency, we naturally gravitate to brands with a strong purpose. Not just talking about it, but actually putting their money where their mouth is. In Charbel and Alt Saints, we have a business truly aiming to change the world. To add that to the innovations planned through NFTs, and the opportunities we see for brands in that space, is just such an exciting opportunity and a business we have been inspired to invest in.” 

Alt Saints’ MetaSafari NFT collection launches in the coming weeks.