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An Indian Wedding Provides Insight into a Patients Triumphant Journey in NewYork-Presbyterian Film

10/01/2023
Advertising Agency
New York, USA
998
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Havas New York launches another real patient story for NewYork-Presbyterian

NewYork-Presbyterian and Havas New York have released a new patient story as a part of their 'Stay Amazing' campaign that launched last fall, telling the raw stories of real patients from around New York.  

This new, one-minute spot running starting Jan, 23rd highlights Neuro patient Ramit Malhorta’s triumphant story, where he suffered a stroke at the young age of 28 despite living a full, active, healthy, carefree life like any other 28-year-old.   

The 'Stay Amazing' campaign is versatile and big enough to allow Havas New York and NewYork-Presbyterian to go from a docu-style, journalistic approach to one that’s more considered and observational. For Ramit’s unique story, we are showing the expertise and compassionate care that NewYork-Presbyterian provides through a Bollywood-esque lens and with colour, texture, and cultural richness of an Indian wedding.  

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