An Indian Cement Brand Likened a Mother’s Womb to a First Home in This Poignant Ad

Birla Gold Cement, today released a poignant film on the occasion of Mother's Day. The film conceptualised and executed by BBH pays homage to a very simple yet oft-forgotten truth about our relationship with our mothers.

The campaign was born out of the insight that a mother's womb is our first living space, our first home. A home with no worldly obligations and restrictions. One that nurtures without exception, feeds without expectation and protects without question. The film will be released across digital and social platforms.

Jayant Dua, CEO, Birla Gold Cement said: “Mothers are our first home is such a simple yet profound insight. We don't realise this until we are reminded of it. This campaign serves as just that. A reminder to thank our Mothers for being our very first safe haven. From cultivating an insight that is on point with our brand to further translating it into visuals and copy that evokes such warmth, the BBH team has done a great job.” 

Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added: “We've thoroughly enjoyed making this film. From cracking the insight to producing and shooting the video. It's a topic close to all of our hearts and it was extremely important to avoid the obvious clichés. We're quite happy with the depth and sharpness of the insight and the restraint in the execution. But most of all we're happy with this piece because it's communication that is seamless with what Birla Gold does and stands for.”