An Explosive 'Ode to Toys' in CHI&Partners' Latest Argos Spot

An epic, choral rendition of Beethoven’s 'Ode to Joy' and a slow-motion explosion of colourful toys through the walls of a child’s bedroom set the scene for what families can expect from leading digital retailer Argos’ product offering in the lead-up to Christmas. The spot is set in the white ‘third space’ that provides the backdrop for the whole GET SET GO ARGOS campaign.

The ad was created by Ben Stump and Simon Findlater, creatives at CHI&Partners, and directed by Linnea Bergman through Friend London.