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Creative

An Adorable Teddy Gets Left Home Alone in Charming Campaign for Flytoget

The spot from Anorak is directed by Harald Zwart, who ran around with a stuffed teddy during the shoot

An Adorable Teddy Gets Left Home Alone in Charming Campaign for Flytoget

Every family knows that, sadly, precious stuff gets left behind when people set off towards the airport. Most people only double back to get their passport or luggage, but for some passengers, the stakes are even higher. In this instance, a child gets separated from her adorable teddy bear.

Fortunately, Flytoget Airport Express departs every 10 minutes so nothing, or no one, needs to get left behind.

You can check out the uplifting spot below:

When an animated Teddy bear is involved it needs look perfect and full of character at the same time. Gimpville in Oslo took care of the animation for this spot, bringing the stuffed teddy to life and full of character, while keeping the authentic feel.

Animation is a long process, and often an animation shoot can involve a lot of empty sets. But on this occason, director Harald Zwart was very hands on, and ran around as a puppeteer with the actual stuffed teddy for every animated shot. That gave him as a director great input for the timing and flow of the spot, and the animators took a lot of that footage as inspiration for the movement and "acting" in the animation process.

Flytoget Airport Express is one of Norway's best-liked brands across all categories, and so the emotional tone of the campaign was the perfect fit. Their pride and focus on excellent service, running on time and having very frequent departures adds up to positive real-life consequences for their customers. With their new creative concept - Always On Track (roughly translated from Norwegian) they focus more on the human and emotional aspects of things. Because after all, that's what really matters, whatever kind of a service you provide.

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Creatives: Magnus Høgberg Hansen, Pål Høyer-Andreassen, Jens Petter Aarhus

Account director: Rune Roalsvig

Planner: Elisabeth Søråsen

Production manager: Ellen Sørnes Hilleren

Production company: Motion Blur

Director: Harald Zwart

Producer: Espen Horn

Animation studio: Gimpville

Category: Public Transport , Travel