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Super Bowl 2016
  • 400

Amy Schumer & Seth Rogen Help America See the Light in Bud Light Super Bowl Ad

Wieden+Kennedy New York, 8 months ago

W+K New York makes a toast to the nation with new spot directed by Caviar's Neal Brennan & Evan Goldberg

Amy Schumer & Seth Rogen Help America See the Light in Bud Light Super Bowl Ad

America. They say its a nation divided. They say that Americans disagree on everything. But they’re wrong. The US agrees on a lot. Like liberty. Justice. Three-day weekends. Funny t-shirts. Jeans. Free parking. Burritos. Sliding on hardwood floors in socks. Cat videos. And beer. Nothing brings America together like Bud Light. That’s why Amy Schumer & Seth Rogen formed the Bud Light Party.

The comedy driven spot was created by Wieden+Kennedy's New York office, and was directed by Neal Brennan & Evan Goldberg through Caviar LA.


Creative Agency

Creative Director: Stuart Jennings, Gary Van Dzura

Copywriter: Howard Finkelstein

Art Director: Grant Mason

Executive Creative Director: Karl Lieberman, Colleen DeCourcy

Producer: Alison Hill

Head of Content Production: Nick Setounski

Creative Agency: W+K New York

Business Affairs: Sara Jagielski, Justine Lowe, Carolina Hernandez

Project Manager: Lauren Amato, Cory Chonko

Producers: (Assist) Lisa Delonay

Account Management: Brandon Pracht, Price Manford, Alex Scaros, Kyle Glackin

Strategy: Nick Docherty

Music and Sound

Creative Director: Ben Einziger, Diederik Van Middelkoop

Executive Producer: Scott Cymbala & Keith Haluska

Music Production: MassiveMusic

Producer: Kiki McDaniel

Sound Mix: Steve Rosen @ Sonic Union

Offline

Edit Assistant: Matt Ferran, Jon Dean

Edit Company: Company Arcade

Editor: Geoff Hounsell

Executive Producer: Sila Soyer

Producer: Alexandra Leal, Anna Butler, Cristina Matriacia

Post Production / VFX

2D Lead Artists: Ilia Mokhtareizadeh

3D: Wyatt Savarese, Sean Dooley, Paolo Cogliati

3D Lead Artist: Edward Shires

Colourist: Tom Poole @ CO3

Executive Producer: Chris Kiser

Matte Painting: Carlos Nieto

Post Production House: The Mill

Production Coordinator: Devan Maura Saber

Production Company

Director: Neal Brennan, Evan Goldberg, Ben Zlotucha

DOP: Jeff Cronenweth, Matt Egan

Executive Producer: Michael Sagol, Jasper Thomlinson

Producer: BP Cooper

Production Company: Caviar LA

Category: Alcoholic drinks , Beers

Genre: Comedy