AMV BBDO Launches New Content Arm in Red Studios

Left to Right: Sam Hawkey (AMV), Lucy Mills (Red Studios), Ben Padfield (Red Studios), Polly Morgan (Red Studios), Mark Graeme (Red Studios), and Colin Kennedy (Redwood)

AMV BBDO is partnering with Redwood BBDO to launch a new content and production division named Red Studios, bringing together the world's most awarded creative agency and the UK’s largest content studio.

Red Studios will focus on delivering the right content for clients in a world where wasted effort and low accountability are rife. In turn, Red Studios will work end-to-end with its clients to deliver leaner, more efficient, and effective creation of content: from in-house solutions to content strategy and content auditing technologies to low cost, super-fast production.

AMV is best known for its award-winning work on the likes of Bodyform, Guinness and Sheba and aims to bring its unrivalled strategic, creative firepower and effectiveness track record to all parts of the content ecosystem.

AMV BBDO CEO Sam Hawkey said, “More and more I have heard clients talking about the need to have more focus and data on what they are making and why. They are rightly worried that effort and resources are being wasted and know that this effort could and should be used to make more potent use of the content that actually does payback. In turn, creating this new capability within the agency gives us the chance to leap forward in what we can bring to clients in the future”.

Redwood is one of the most famous names in content marketing with a global client list that includes Ferrari, HP, Virgin Media and Barclays. Redwood’s film production capability has overseen 160 shoots in 12 months in 21 international locations.

Redwood CEO Colin Kennedy said, “Red Studios makes both the content brains and production muscle of Redwood available to AMV clients. It’s this unique combination of creative content strategy and filmmaking expertise that guarantees a more efficient process as well as more effective output. We are excited about bringing this new capability to AMV’s clients and equally excited that the additional scale Red Studios brings will also benefit Redwood clients.”

Red Studios is officially opening this week.