AMP Announces “AI: The Creative Take,” The Sequel

The Association of Music Producers (AMP) will be hosting the second in their series of Artificial Intelligence panels on Wed., July 31 at 4pm PT, 7pm ET, via Zoom. Moderated by Amy Crawford, AMP’s East Chapter president and executive producer of Made Music Studio, the event is titled “AI: The Creative Take, Part 2.” 

The July 31 discussion will bring together leaders from several AMP member companies to discuss their views on AI and how it will, or won’t, impact the work of music companies. Attendees will hear from Ravi Krishnaswami, partner at COPILOT Music & Sound’ Michael ‘MG’ Gross, managing director (USA) at Squeak E. Clean; and Kris Roggemann, creative producer/partner at Mophonics. The group will discuss the possibilities and challenges represented by generative AI, AI voice and music discovery, as well as review the latest developments in the field.

RSVPs are required, and can be registered here. Questions for the panel can be submitted along with your RSVP. The event is open to staffers at AMP member companies, as well as those working at AICP member companies. In addition, attendance is also open to members of allied trade associations, including the Production Music Association, the Guild of Music Supervisors, the Alliance for Women Film Composers, The Society of Composers and Lyricists and the Composers Diversity Collective.

This is AMPs second AI-oriented virtual panel; it’s a follow up to the previous event, which took place on May 1st. (That event can be viewed online here.) This panel hopes to answer the burning question that seems to be on everyone’s mind right now; that is, how is AI impacting how we work? And what’s the forecast for this technology going forward? Among the issues the panel will address are the following:

▪ How are leading music creatives in the music and sound for media industry responding as the AI landscape quickly evolves?

▪ What aspects of AI are piquing the most curiosity?

▪ How are creative workflows evolving?

▪ What guardrails should be considered with AI tools and IP?

▪ How might the industry’s approach to working with AI evolve in the next 12 to 24 months?

“As AI continues to make significant leaps in its creative application, it’s essential that those involved in music production keep up with this rapid evolution and actively consider how technology may impact aspects of how we work and create,” said Amy. Opening a dialogue within AMP’s membership, and among our colleagues in other music fields as well as in production and post, provides an opportunity for us to help lead the way in how the industry navigates this new territory, inclusive of both the opportunities and challenges that we may encounter.”

The panel, like the one that preceded it, are the work of AMP’s Programming Committee, which has been mounting an ambitious series of panels and events designed to provide AMP members with actionable information that will help them run their companies, as well as opportunities for networking with their colleagues and clients. For more information on AMP events, follow them on LinkedIn and Instagram.