AMP Agency Hires Sports and Lifestyle Creative Lead Dan Richards

Following a successful four-year stint at Columbia Sportswear as global creative director where he led all brand design efforts within marketing, Dan Richards has landed a new role as group creative director at AMP Agency. 

Richards will lead the AMP Seattle office’s creative and production studios, contribute to the agency’s thought leadership, while developing an updated creative approach to new business, and widening the firm’s experiential marketing opportunities. 

At Columbia, Richards directed a robust team of designers, project managers, photographers, videographers and production designers, re-designed Columbia’s retail experience, and oversaw many seasonal global marketing initiatives. 

Prior to this, he worked was creative director at Nike and design director at Fitch where created bold strategies for brands that include: Nike, ESPN, Dr. Martens, Adidas, Starbucks, Target, Columbia Sportswear, Sorel, Keen Footwear, GoLite, Reebok, Microsoft, Camelback, and Yakima.

"We believe brands that design better customer experiences lead the world in business performance,” said Gary Colen, CEO at AMP Agency. “Dan’s experience matches perfectly with AMP Seattle’s expertise in creating immersive customer journeys that deliver exceptional brand experiences. His talents are core to heart of AMP Agency and he’s already shown that with team’s recent win of Eddie Bauer’s upcoming 100th Anniversary campaign.”

Richards, who is no stranger to fashion, outdoor and sports lifestyle brands, has already made an immediate impact at AMP Agency - his first assignment was to lead the creative, production and amplification teams throughout the RFP process for an assignment dedicated to Eddie Bauer’s 100th Anniversary, which will be celebrated in 2020. Richards and AMP Agency earned the title of Eddie Bauer’s 100th Anniversary AOR for the 18-month long experiential campaign that will debut in Q4 of 2019.

“I’m thrilled to be a part of the AMP Agency family, which is an incredibly talented team comprised of thinkers, makers and amplifiers, and I’m excited by the chance to build even stronger connections through experiential marketing for our clients and their consumers,” said Richards. “It’s already been an amazing experience; within my first month I had the opportunity to work on RFPs and projects for brands including Eddie Bauer, Walmart, PUMA and The UPS Store, which is a wonderful way to grow our client base.”