American Icon Cadillac Marks 120th Anniversary with Custom Cadillac-Inspired Spotify Playlists
To mark this moment, Leo Burnett Detroit created a bespoke interactive campaign that celebrates Cadillac’s role in American culture over the past century.
Cadillac is an integral part of that culture. Its name and cars turn up in the movies, music videos and songs everyone loves. In fact, Cadillac is one of the most mentioned brands on Earth.
To celebrate, Leo Burnett developed Cadillac 120 Mixtape in partnership with dentsu and Spotify.
Across five US cities (NYC, Atlanta, LA, Detroit, Las Vegas), the agency created a range of experiences - from guerilla-style wild postings, digital billboards, and street decals to building projections and subway-station takeovers - that bring audiences along Cadillac’s music-culture journey through a series of targeted playlists. Accessing the playlists is as easy as scanning the QR codes on the different out-of-home elements placed in the five cities.
Once engaged, audiences are taken to custom Cadillac-inspired playlists that feature 120 years of Cadillac music. Depending on the market, each playlist showcases a different musical genre. In Cadillac’s hometown of Detroit, you’ll listen to Motown and blues, whereas in NYC you’ll hear more rock and punk energy in your headphones.
- The Cadillac of Playlists: Iconic artists put our iconic brand at the heart of their iconic songs. Turn up the volume.
- Cadillac on the Streets of Detroit: The Motor City and Motown have a long, rich, powerful connection. Cadillac has always been part of both iconic legacies.
- Cadillac on the Streets of Atlanta: Atlanta lives at the crossroads of bass, dancehall, funk, R&B. The sounds of this iconic city travel across the South, and beyond. Cadillac is always along for the ride.
- Cadillac on the Streets of LA: Los Angeles is the beating heart of pop and West Coast hip hop culture. Its boulevards and freeways are its veins. Cadillac pulses down all of them.
- Cadillac on the Streets of New York: From the grandest avenues to the distant boroughs, the rock and punk sounds of the city power across bridges, and blast through tunnels, to the rest of the world–behind the wheel of a Cadillac.