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Creative

American Airlines Stands Up Alongside Their Team Members In The Fight Against Cancer

CP+B's new Campaign for the airline supports Stand Up To Cancer by featuring employees touched by the disease and SU2C ambassador Bradley Cooper

American Airlines Stands Up Alongside Their Team Members In The Fight Against Cancer

American Airlines and nearly 60 of their cancer fighting, surviving and co-surviving team members came together to film a campaign as part of its collaboration with Stand Up To Cancer and (SU2C) Ambassador Bradley Cooper.
 
Last year, American Airlines launched a multi-year, multi-million-dollar collaboration with Stand Up To Cancer because of their groundbreaking approach to cancer research and commitment to fighting this terrible disease by getting new therapies to patients quickly.


“Standing up is a powerful thing,” said Bradley Cooper, Stand Up To Cancer Ambassador. “But it’s never meant more than it does now. It was an honor to meet the employees of American and hear their personal stories – it’s stories like theirs that continue to motivate me to Stand Up To Cancer.”
 
Each participating team member in this new campaign has been personally affected by cancer, and several are still undergoing treatment or caring for a loved one fighting the disease.
 
“It was an honor and privilege to participate in the Stand Up To Cancer campaign and my wife, Dana an LAX-based flight attendant, and I were inspired by being around so many fellow survivors. It has a great theme, something that has been ingrained in me since childhood; when you get knocked down, you stand up, dust yourself off and try again,” commented John Biegel, an LAX-based Captain who is currently undergoing treatment for pancreatic cancer. “Fighting cancer embodies that same theme and it has served me well not only in this present fight but throughout life: never give up.”
 
Team members from 24 locations around the system, representing pilots, flight attendants, mechanics, gate and reservation agents, fleet service clerks and more, who either personally experienced (or have a loved one who did), participated. In all, they dealt with 18 different types of cancer including; breast, melanoma, lymphoma, pancreatic cancer and more. The campaign was shot in the airline’s hangar at Los Angeles International Airport (LAX).

 
“Going through this horrible diagnosis I often feel very alone, but meeting everyone helped me regain confidence that there is a life after cancer,” said Erica Lacasse, a 28-year-old Gate Agent based in Portland, Maine who is currently undergoing treatment for breast cancer. “Participating in the campaign also helped me accept the fact that I am bald, and I am now rocking the bald head with confidence.” 
 
Six of American’s team members, including John and Erica, as well as PHL-based flight attendant Katherine Samiljan, DFW-Res agent Dondie Risinger, LAX-based technical crew chief aircraft maintenance David Mansker, and PHX-based lead fleet service Steven Goff, will be prominently featured in the spot and related materials starting today. 
 
The campaign will support Stand Up To Cancer’s collaborative cancer research. During the month of June, American will donate $1 to Stand Up To Cancer for every flight purchased on aa.com, up to $1,000,000. Visit aa.com/standup to learn more about American and Stand Up To Cancer’s unique collaboration.
Advertiser

Advertiser: American Airlines

Creative Agency

Process Manager: Claire Marquess (Management Supervisor)

President: Danielle Aldrich

Integrated Producer: Jackie Maloney (Video)

Group Strategy Director: Jennifer Hruska (Global)

Group Account Director: Joselyn Bickford (Global)

Executive Creative Director: Michael Raso

Director of Music: Andy Hamm

Director: Sloan Schroeder SSloan Schroeder (Content Production)

Creative Director: Mona Hasan, Stephanie Kohnen

Creative Agency: CP+B

Content Manager: Ben Song

Chief Creative Officer: Ralph Watson (VP)

Business Affairs: Rebecca Williams (Senior)

Music and Sound

Sound Design: Lime Studio - Mark Meyuhas

Producer: KC Dossett

Music Agency: Barking Owl

Mix: Mark Meyuhas, Peter Lapinski (Assistant)

Executive Producer: Kelly Bayett & Susie Boyajan @ Lime

Composer: Jackie Maloney

Audio Post Production: Lime Studios

Offline

Producer: Sasha Grubor

Executive Producer: Joni Williamson

Editor: Charlie Harvey

Edit Company: Whitehouse Post,

Post Production / VFX

VFX: Method Studios,

Producer: Thuy Ta

Post Production House: : Co3, New York, NY

Head of Production: Ananda Reavis (Finish)

Executive Producer: Ashley McKim, Robert Owens (Senior)

Compositor: Wensen Ho

Colourist: om Poole

Production Company

Production Company: Park Pictures, Los Angeles, CA

Producer: Michelle Currinder

Head of Production: Anne Bobroff

Executive Producer: Jackie Kelman Bisbee, Dinah Rodriguez

DOP: Evan Prosofksy

Director: Vincent Haycock