JWT London has launched its latest work for the Ambrosia ‘This is Pudding’ campaign. The work shows that proper pudding is as much of a comfort in the summer as it is in the winter. Devon Dream is a product that is the perfect ingredient for cold puddings.
The new adverts, which will run on TV and OOH and launch on 1st June, aim to remind modern families of Ambrosia in the warmer months when the brand might otherwise be forgotten.
Credits
Project name: Devon Dream
Client and Job Title: Premier Foods, Devon Dream
Creative agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: David Masterman
Creative team: James Humphreys, Craig Hunt
TV Producer: Sally Patterson
Planner (creative agency): Hilde Oord, Lola Finney
Global Director in Charge: N/A
Account Director: Brooke Curtis
Media agency: StarCom
Media planner: Melpo Gkofa
Director: Joanna Bailey
Production Company: Bare Films
Editor: White House Post
Sound: Eclectic/Greek Street Studios
Exposure: TV