senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Amazon's Super Bowl Ad Highlights Products That Shouldn't Be Voice Activated

30/01/2019
Publication
London, UK
177
Share
Harrison Ford's pet dons an Alexa-enabled dog collar and it does not end well
Today Amazon released its full Super Bowl ad, shedding some light on the mysterious ‘top-secret’ Amazon Beta Testing Program teasers that were released on Friday.

The spot features numerous famous faces testing out new Alexa-enabled technologies... ones that ultimately didn't make the cut. Viewers now know the items in the briefcases opened by Harrison Ford, Forest Whitaker, Ilana Glazer, Abbi Jacobson and Mark and Scott Kelly in teasers released last week - including a toothbrush, hot tub and Ford's dog's collar - and the amusing reasons that they didn't work. 

The spot was created in-house by Amazon's creative team and marks the fourth consecutive year that Alexa has been the focal point of the brand's Super Bowl spot. Check it out below.


SIGN UP FOR OUR NEWSLETTER
More News from LBB Editorial
Trends and Insight
Did AI Change Creativity in 2024?
24/12/2024
308
0
Awards and Events
A Guide to the Best Bye Bye Advertising
20/12/2024
183
0
ALL THEIR NEWS
Work from LBB Editorial
We Got Your Back
Poliklinika Croatia
19/12/2024
11
0
The Rhythm Of Life
Vodafone
19/12/2024
23
0
Snap Maps - McDonald's
McDonald's
16/12/2024
25
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0