Amazing Interactive Retirement Ad Reveals Two Futures of the World

SPP – one of Sweden’s largest pension management companies – has been working with sustainability for over 20 years (a topic increasingly important in the Swedish market). Now, SPP is one of the world's most sustainable companies. 

However, SPP's agency, M&C Saatchi Sweden, found that people have a hard time visualizing the future, and that the small choices they make today will have consequences in 30 years.

Therefore the agency had to invite people to actually get a feeling of what the future might be. To show that just saving for retirement isn’t enough – in order to be able to retire in a good world, you have to save sustainably.